July 2019 Newsletter

My View from Beyond the Wall:
By: Marian Zámano

Entrepreneurial Diversity: The key to inclusive economic development

The image we usually have of an enterprising person is someone who is generally young, independent, and has a lot of energy to start a business. But in Latin American countries like Mexico, undertaking this is more than a decision, it is often a necessity; sometimes it’s a family tradition that allows for improving family and personal income. Many of them do not know that this is entrepreneurship. In fact we are such an entrepreneurial country that some sources even say that 70% of the Latin population wants to start a business.

In 6 years working in the entrepreneurship ecosystem in Mexico, I have discovered that the most genuine ventures are those accompanied by a real story. Those that have a personal experience, like the disease of a father or mother or those who gain the responsibility and acquire what it takes to solve a problem, these tend to be the best projects. These entrepreneurs do not always fit a specific profile; they are women, men, young, and elderly, with or without family, with physical limitations, healthy, urban, rural, or indigenous. One characteristic that unites them all is the courage to start something from scratch.

For example, women who have become moms and understand the children’s market, young people from indigenous communities who want to protect their natural resources through social entrepreneurship, children who have had to deal with their parents diseases and, as a consequence, tirelessly seek to create a solution that improves the quality of life of their relatives, older adults who want to leave a better world through their last productive years. This is real entrepreneurship, without prototypes, without perfect stories, where the work of these brave characters seeks to improve the world or improve the local or family economy.

In my experience, what Mexico and Latin America need is consistency to achieve inclusive and equitable entrepreneurship.

● First, break the geographic and historic limitations that affect the creation of new businesses outside the big cities, It may sound corny, but we must inspire people.
● Second, share varied success stories that inspire more people to start businesses. Let’s talk about the different profiles of entrepreneurs, different faces, stories, genders in each public entrepreneur event.
● Third, education, offer support to entrepreneurs through knowledge so that anyone can initiate, implement and grow their companies in a sustainable, strategic and above all, structured way.
● Fourth, let´s support new companies that are ready to grow and let’s help them extend the benefits for their employees; create a company to improve the quality of life of all involved.

Let’s work together to make this reality accessible to everyone, everywhere all the time.

Announcements

ATTENTION TIJUANA: Join us for our 3rd Mentor Mashup at Edificio Emilia 8119 Flores Magón, 22000 Tijuana, Baja California. This is a completely free event, but spots are almost full. Make sure to sign up by clicking the image below. To ensure you get a spot click the image below and sign up.

Founder Spotlight: Katia Denisse Araujo

  • What’s your company about? At Vivan Las Curvas we are a clothing brand that is 100% Tijuana born with the mission to celebrate the beauty of women through fashion, regardless of their size.
  •  How did you get started as an entrepreneur? In my post-university crisis, in that moment when you ask yourself “I’ve graduated and now what do I do?” I studied the last semester of my career outside of the city and when I returned, I wanted to stay active while “finding a job inside of my career” after that my hobby became my job.
  •  What has been the hardest thing starting your business? The discipline, knowing that you have to set your own goals, your own limits.
  •  What’s next for your company? To reach new cities through points of sale, in Tijuana we have 4 and although we make shipments, we would like to have physical presence in new cities.
  •  What’s your biggest dream in life? Have the ability to continue making my dreams come true, impact and positively inspire other people.

You can follow Vivan Las Curvas at the links below:

Founder Spotlight: Delia Simental

  • What’s your company about?  Coco Chavita is marine biotechnology, we do bioprospecting and bioactive compound extraction from marine species.
  •  How did you get started as an entrepreneur? I started very young when I was 22 years old drying mango that was wasted from local packers with solar eco-technology.
  • What has been the hardest thing starting your business? Getting legal permissions to work research with sea cucumber which is one of the most protected marine species.
  • What’s next for your company? Internationalization, we will replicate our model to other sea cucumber species around the world.
  • What’s your biggest dream in life? Create a marine biotechnology center for young scientists.

You can follow Coco Chavita on the links below:

Blog Post

By Lisa Rosenfelt

By this point you’ve probably heard this popular phrase about Diversity & Inclusion….
Diversity is being invited to the party; Inclusion is being asked to dance.’

It highlights the point that it’s not enough to just invite a diverse group of people to an event, conference, or even job position. Real effort has to be extended to make sure everyone you invited feels welcome and has an opportunity to really participate. This mentality has made a lot of headway in empowering women in male-dominated industries (like tech and entrepreneurship) to find their voices at conferences and around meeting tables.

Would you like to become one of our mentors?

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